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  • San Blas Sailing Panama
  • - Tourism company - Sailboats

San Blas Sailing Panama Website Redesign

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About the Client

San Blas Sailing Panama is a company specializing in sailing and tourism experiences in the San Blas Archipelago. As part of Nativa Tours, it connects travelers from around the world with authentic experiences aboard sailboats and catamarans, introducing them to Guna culture and one of the most exclusive destinations in the Panamanian Caribbean.

The Challenge

After more than 15 years of evolution, its website had become outdated and no longer met the needs of both local and international audiences. The challenge was to modernize the platform, simplify navigation, optimize the user experience, and streamline the booking process in a multilingual environment.

Client: 

San Blas Sailing Panama

Year of delivery: 

2026

Technologies Implemented

WordPress
MySQL

Sector

Tourism
Sailing Tours

Services

Web Development
Custom Development
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Strategy

We optimize the digital experience to improve conversion rates.

• Complete restructuring of content and navigation.
• A new digital identity inspired by Guna culture.
• We highlight the most popular experiences.
• Implementation of an online travel quote tool.
• A faster and more efficient consultation process.

Our Solution

We designed and developed a new, fully responsive WordPress platform optimized for performance, SEO, and content management. In addition, we improved existing integrations, strengthened the site’s security, and incorporated analytics tools to facilitate decision-making.

Results

Today, San Blas Sailing Panama has a modern, scalable platform that is aligned with its tourism positioning. The new digital experience has made it possible to increase the number of business opportunities and simplify the booking process.

• +30% web traffic
• +30% leads generated
• +15% sales
• +80% reservation requests

Reviews

★ ★ ★ ★ ★
"The new website allowed us to better showcase our experiences and streamline the booking process for our customers. The support we received throughout the project was excellent, and the result exceeded our expectations."
Melody S.
Marketing Manager

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