Abrazo Mental is a project by psychologist and psychotherapist Oriana Velóz, who specializes in Rational Emotive Behavioral Therapy (REBT) and holds a master’s degree from the RET Institute in Barcelona.The brand offers a space for professional and personalized psychological support, combining online psychotherapy for individuals with emotional well-being programs for companies.Their program addresses issues such as anxiety, stress, self-esteem, relationships, decision-making, and workplace well-being through ongoing support processes.
The Challenge
Abrazo Mental needed a platform capable of communicating a service offering aimed at two different audiences.• Distinguish between individuals and businesses.
• Organize the available services and plans.
• Convey confidence and approachability.
• Make it easy to get in touch and make a reservation.
The strategy focused on clarity, trust, and conversion, creating specific user journeys tailored to the needs of each audience.• Distinctive architecture for individuals and businesses.
• Structuring of services and plans.
• SEO-optimized educational content.
• Optimizing the path to the contact.
Our Solution
We designed and developed a platform that clearly presents Abrazo Mental's offerings and makes it easy to move from information to booking.• Online psychotherapy plans consisting of 2 or 4 sessions.
• A therapeutic process organized into four stages.
• Abrazo Mental for Businesses Program.
• Psychoeducational sessions for teams.
• Forms, calls to action, and booking options.
Results
• +2 distinct target audiences · Specific itineraries for individuals and businesses.
• Integrated branding · Abrazo Mental’s visual identity applied across the entire platform.
• Structured offerings · Clearly organized psychotherapy plans and corporate programs.
• Optimized conversion · Strategically integrated touchpoints and booking options.
• SEO-optimized · Content and site architecture designed to improve organic visibility.
• Consistent experience · A professional, user-friendly website that reflects the brand's essence.
Reviews
★★★★★
I'm very happy with the result. I loved how they incorporated my branding and logo into the website design while maintaining the essence of Abrazo Mental. I also really appreciated that they respected my timeline and were understanding about content delivery throughout the entire process.
We design and develop websites aimed at converting visitors into potential customers, strategically structuring the content to highlight the brand’s value proposition, its most representative projects, and its track record in the market.
We develop online stores with optimized categories, integration with STEL Order, inventory and product management, and optimization for online sales and payments through Mercado Pago.
Design and development of a web platform to showcase Abrazo Mental’s online psychotherapy services, differentiating the experience for individuals and businesses and optimizing the user journey from initial contact to booking.
We design and develop an online academy offering digital certificate programs, corporate training, content strategy, increased digital visibility, and sales growth.
