Abrazo Mental is a project by psychologist and psychotherapist Oriana Velóz, who specializes in Rational Emotive Behavioral Therapy (REBT) and holds a master’s degree from the RET Institute in Barcelona.The brand offers a space for professional and personalized psychological support, combining online psychotherapy for individuals with emotional well-being programs for companies.Their program addresses issues such as anxiety, stress, self-esteem, relationships, decision-making, and workplace well-being through ongoing support processes.
The Challenge
Abrazo Mental needed a platform capable of communicating a service offering aimed at two different audiences.• Distinguish between individuals and businesses.
• Organize the available services and plans.
• Convey confidence and approachability.
• Make it easy to get in touch and make a reservation.
The strategy focused on clarity, trust, and conversion, creating specific user journeys tailored to the needs of each audience.• Distinctive architecture for individuals and businesses.
• Structuring of services and plans.
• SEO-optimized educational content.
• Optimizing the path to the contact.
Our Solution
We designed and developed a platform that clearly presents Abrazo Mental's offerings and makes it easy to move from information to booking.• Online psychotherapy plans consisting of 2 or 4 sessions.
• A therapeutic process organized into four stages.
• Abrazo Mental for Businesses Program.
• Psychoeducational sessions for teams.
• Forms, calls to action, and booking options.
Results
• +2 distinct target audiences · Specific itineraries for individuals and businesses.
• Integrated branding · Abrazo Mental’s visual identity applied across the entire platform.
• Structured offerings · Clearly organized psychotherapy plans and corporate programs.
• Optimized conversion · Strategically integrated touchpoints and booking options.
• SEO-optimized · Content and site architecture designed to improve organic visibility.
• Consistent experience · A professional, user-friendly website that reflects the brand's essence.
Reviews
★★★★★
I'm very happy with the result. I loved how they incorporated my branding and logo into the website design while maintaining the essence of Abrazo Mental. I also really appreciated that they respected my timeline and were understanding about content delivery throughout the entire process.
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